redBus Off Campus Drive 2023: redBus Off Campus Drive 2023 for the Executive Brand Marketing Engineer Role. The students from various disciplines can apply for redBus Off Campus Drive 2023. The detailed company eligibility and application details are given below.
About Company:
redBus.in is India’s largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking upto 250,000 transactions a day through mobile and desktop channels. With over 150,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Peru and Colombia. In India, redBus works with 3000 + bus operators with services across 50,000 + routes and a customer base of more than 50 lakhs.
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redBus Off Campus Drive 2023:
| Organization | redBus |
| Job Title | Executive Brand Marketing |
| Salary | up to 8 LPA (Expected) |
| Location | Bangalore |
| Job Type | Full time |
| Experience | 0 – 3 Years |
| Batch | 2018/ 19/ 20/ 21/ 22/23 |
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Job Description:
- Execute customer lifecycle campaigns on owned media for Brand team for one or more LOBs – redBus, rYde and redRail.
- End-to-end management & roll out of Customer life cycle management marketing Campaigns for – India market/ International markets/ New Lines of Business.
- Defining Events structure for marketing automation tools, Working with tech/product team for events configuration
- Mandatory Knowledge of working on marketing automation tools like MoEngage & Clevertap
- Campaign configuration, validation, reporting in marketing automation tools. Formulating CLM strategy ( content, frequency, touch points) for new and existing segments
- Optimisation of targeting/communication/channels for existing/new campaigns
- Analysing Campaign, Business, Source, Event, GA and other relevant data to propose new customer segments for improving CLM performance
- Managing Adhoc CLM marketing campaigns on Push, Mail, WhatsApp and SMS channels
- Pulling out customer data through SQL queries from Automation tools & data servers for data analysis and campaign execution
- Tracking customer loyalty metrics and campaign metrics at weekly/daily level
- Managing multiple external vendors and agencies for execution and analysis of CLM campaigns
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Skills:
- An understanding of object-oriented methodologies and programming in Java.
- Knowledge in Ariba Procurement / Ariba SLP / Ariba Integration flows will be an added advantage.
Qualification:
- Bachelors/Master’s Degree in Computer Application & Marketing
- Experience Minimum and Maximum : 0-1 Years
- Key skills required for the role:
- Good knowledge of SQL ( must ) and working knowledge of Python ( Good to have )
- Superior Analytical skills with an innate attention to detail
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How to Apply for Redbus Off Campus Drive 2023?
Interested and Eligible candidates can apply for this drive online by using the link below.
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Important Note:
Please read the job instructions and requirements carefully before applying. If your Resume / CV is shortlisted, you will receive all communications from the organization via your registered email address. Keep checking your inbox and even the spam mail for the next round once your Resume has been shortlisted.
